Rich’s for the Home · Tigard
Separating showroom campaign inquiries from evergreen traffic.
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Rich’s for the Home
Project type
Campaign landing pages · GA4/GTM
My role
Sales-page setup and campaign measurement configuration
The challenge
A visitor might start on a sale page, then request directions on a shared store page. A general directions event alone cannot identify which campaign sent them.
My approach
I set up sale-specific landing pages and measurement for calls, directions, and in-home inquiries. The configuration uses the visitor’s path into the store page to distinguish a sale visit from ordinary showroom traffic.
Configuration documented. Live end-to-end testing status remains to be confirmed.