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Straight Talk Medicine

Brand identity · WordPress · Analytics

A name, identity, and first website for a physician sharing practical medical writing.

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Organization

Project type

Brand identity · WordPress · SEO

My role

Naming, identity, website build, and analytics setup

The challenge

A physician needed a recognizable identity and a first website where readers could discover articles by health topic.

My approach

I developed the business name, logo, and color palette, then built the WordPress site around topic navigation and featured articles. I connected a content delivery network and analytics, worked on search optimization, and adapted supplied material into short social videos.

The medical content comes from the physician. My work covered the brand, website, and digital production.

Straight Talk Medicine — The editorial homepage — **The editorial homepage**The physician’s mark sits above a topic-based navigation and a set of featured articles.

Straight Talk Medicine — An article on a phone — **An article on a phone**The mobile layout pairs an article title and lead photo with a compact header.